Does AI recommend your brand?
We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, in your language, and show you exactly where your brand appears. Free, no signup.
We read your site and work out what you sell. Nothing else to fill in.
AI models we track
How it works
Buyers increasingly ask an AI assistant instead of a search engine. Spegla asks those same questions for you, on the real models, and shows you whether your brand comes up.
Brand name, category and market language. No signup.
10 real buyer questions, asked live on ChatGPT, Claude, Gemini and Perplexity.
Visibility score, competitor share of voice and the sources to target.
Brands the AI recommends instead
What Spegla measures
Mention rate
How often each model names your brand when buyers ask for recommendations.
Share of voice
Which competitors the models recommend instead of you, ranked by mentions.
Cited sources
The sites the models pull answers from. Get featured there and the answers change.
Every European language
Buyers ask in their own language. We check all 15, not just English.
The AI models Spegla tracks
Four assistants answer most of the buying questions being asked today. They are built differently, they source answers differently, and they rarely agree, which is exactly why checking only one of them is misleading.
The most used assistant by a wide margin. It answers largely from what it learned in training, so it tends to favour brands that were widely written about before its cutoff.
Often chosen for careful, longer answers. It is more likely to hedge and to name several options rather than crown a single winner, which changes who gets mentioned first.
Tied into Google. Its answers lean more on current web sources than the others, so recent coverage and fresh pages move it faster.
Answers by searching and citing as it goes. Nearly every claim carries a source, which makes it the clearest signal of which pages are shaping your category.
What our own measurements found
How to rank in ChatGPT, and why there is no rank to win
The honest version of the most searched question in this category. No ranking exists, the thing underneath it is real, and most of it is not on your own website.
AI visibility vs SEO: what transfers and what does not
The overlap is real and so is the gap. What your SEO work already buys you in AI answers, and what it does not buy you at all.
How AI assistants choose which brands to recommend
The mechanism behind a recommendation, why third party pages matter more than your homepage, and why the four models rarely agree.
What AI assistants recommend in five software categories
Original research: 10 blind buying questions per category, three models, one day. Webflow scored 15 on ChatGPT and 60 on Claude for the same questions.
Frequently asked questions
It is the share of buyer questions where a model recommends your brand, weighted by position. 100 means you are the top pick everywhere, 0 means you are never mentioned.
We use the official APIs of each model. API answers approximate but do not perfectly equal the consumer apps, and answers vary between runs. Trends over time matter more than a single check.
Models repeat what their sources say. Start with the cited sources in your report: getting listed and reviewed there is what changes the answers.
ChatGPT, Claude, Gemini and Perplexity today, in 15 European languages. Weekly tracking across all of them is part of the paid plan.
Track this every week
Visibility changes with every model update. Get weekly tracking, competitor share of voice and the full history in every European language, from 29 euro per month.