The AI models Spegla tracks
Four assistants answer most of the buying questions being asked today. They are built differently, they source answers differently, and they rarely agree, which is exactly why checking only one of them is misleading.
ChatGPT
The most used assistant by a wide margin. It answers largely from what it learned in training, so it tends to favour brands that were widely written about before its cutoff.
Claude
Often chosen for careful, longer answers. It is more likely to hedge and to name several options rather than crown a single winner, which changes who gets mentioned first.
Gemini
Tied into Google. Its answers lean more on current web sources than the others, so recent coverage and fresh pages move it faster.
Perplexity
Answers by searching and citing as it goes. Nearly every claim carries a source, which makes it the clearest signal of which pages are shaping your category.
Why we report sources
Models repeat what their sources say. When a report shows the same review site or directory cited again and again, that page is what is deciding your category, and getting listed there is what changes the answers.
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