Guides
Practical writing on how AI assistants decide which brands to recommend, and what actually moves those answers.
How to rank in ChatGPT, and why there is no rank to win
The honest version of the most searched question in this category. No ranking exists, the thing underneath it is real, and most of it is not on your own website.
AI visibility vs SEO: what transfers and what does not
The overlap is real and so is the gap. What your SEO work already buys you in AI answers, and what it does not buy you at all.
How AI assistants choose which brands to recommend
The mechanism behind a recommendation, why third party pages matter more than your homepage, and why the four models rarely agree.
What AI assistants recommend in five software categories
Original research: 10 blind buying questions per category, three models, one day. Webflow scored 15 on ChatGPT and 60 on Claude for the same questions.